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Optimizing Concepts

About Us

Design, if it is to be ecologically responsible and socially responsive, must be revolutionary and radical.

Victor Papanek
Optimizing Concepts is a web agency. Our goal is to ensure excellency in all online touch points of our clients using the best tools and most innovative techniques.
When we create, we focus on the best experience online. When we develop, we always consider the most demanding needs of our clients. When we work, we stay true to our name: Optimizing Concepts.


With a strong team, together with a strong network of partners, Optimizing Concepts ensure a vast range of services with a personal and dedicated commitment to every project. More than saisfying clietns, we look forward to establish long-lasting relationships that is valuable for both parts.

“Websites promote you 24/7: No employee will do that.” 

Paul Cookson
Usability and User Experience. These are our work guidelines since the very beginning of a project. 
Whatever is visible to the user, we are guided by simplicity, what relates to content management, our goal is full autonomy.

"When the user's experience is greater than the user's expectation, trust is established. Establishing trust as early as possible is paramount to providing a good user experience"

Colm Tuite
Mobile apps are increasingly a dedicated communication portal.
We ensure the best in-app experience, and technical demands or acessibility issues do not scare us at all.

"Marketing is no longer about the stuff you make, but about the stories you tell."

Viktor Papanek
Social networks came to stay. And truth be told, every business is in it, one way or another.
The difference is that some follow up with their customers, seek new ones and promote their brand strategically.

"If you dont drive your business, you will be driven out of business."

B.C. Forbes
Within your company there is also processes that can and should be optimized.
We develop tools in order to achieve better efficiency, transparency, visibility and business oriented.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Howard Schultz
More than a logo or a name, the brand is a complete expression of the identity you are looking forward to transmit.
The way you communicate should follow a defined strategy and Optimizing Concepts is here to help.

Art is a personal act of courage, something one human does that creates change in another.

Seth Godin
We create adaptative tools, ensuring unique interaction moments between brands and their target.
We have tools like DrawInk or Take.a.print already tested and proven, or we can create new ones from scratch.

Why choose us?


Everyone is creative. The difference lies in knowing how to make it real. At Optimizing Concepts, we don()t lack ideas or ways to make them work.

We()re Pontual

Everyone wants everything for yesterday. Since it is not possible, we look to reduce the time needed to go-live as more as possible, without ignoring any necessary point.


Each member of our team gives it special touch, making it look like magic in the end. There is no secret: a bit of creativity, a touch of class and a handful of dedication make up the recipe.

We love minimalism

If it is not strictly necessary, it is not necessary at all. If it can take up less space, it takes. If it can be less troublesome, we take off elements. If it can be simpler, it becomes simpler. We just dont minimize efficiency, quality and dedication.


We assume our responsabilities. If we need to scribble, we use draft paper. We print on both sides. We recycle. And above all, when we promise, we deliver.

We talk simple

We leave techincal terms for internal meetings. We talk simple, but not simplistic. We don()t over simplify, we just make sure everyone understands.
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R. Pereira Henriques nº3, 
1950-242 Lisboa, Portugal
Call Us
+351 214 301 000
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